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The “about us” Google website illustrates many of the goals and objectives of the company. From virtual reality, to providing internet in remote areas, Google is staying true to their mission and core competencies, gathering data and delivering accessibility. • Is the plan understandable?The plan is clear, however, in the field of data and innovation it is very hard to predict what path will the company will be following and even more so if it will stay true to that path or continue to expand in other directions.
• What are your other observations and reactions to the plan? What do you like? What could be improved?My only observation is that despite how great their open source and “saving the world” mentality canbe, it can be hard to replicate the model since it is required a lot of money to invest in non-profit ideas and organizations.You may evaluate a Strategic Plan of your choosing, such as the Strategic Plan of the organization you currently work for, or may use one of the following plans:●Intelligence Community Information Technology Enterprise Strategy●PA Office of Administration, Office for Information Technology IT Strategic Plan●US Department of Agriculture IT Strategic PlanGoogle’s Mission:Google's missionis to organize the world's information and make it universally accessible and useful.Global Communications & Public AffairsValues and Narratives(http:// go/values)What's the difference between values and narratives, and how do they interact?●Valuesare what we believe, which inform what we act on. They should be the pillars of everything we do and say as a company.●Narrativesare the stories we tell which express those values.In other words … values encompass narratives; narratives should spring from values. Not until we have agreement on these values can we fully articulate the stories that we tell about them.
ValuesOver the last year, we’ve tried mightily to drive all of our communications from certain themes Elliot crafted:●transparency●localization●innovation●user focus●responsibilityRecently a few conversations have led to a revision of these five themes into tighter, clearer values - externally viable ideals - that should reflect Google as a whole. They are:●Drive innovation●Create opportunity●Promote openness●Focus on users●Act responsiblyTo reiterate: values express our identity as a company; they should be core to everything we say and do.