Aacsb analytic blooms understand difficulty 2 medium

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AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers.
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Topic: Identify Types of Retailers 64. (p. 323) If you were a marketer for a manufacturer and you wanted to improve revenues from irregulars, production overruns and returns, you would be attracted to using __________. A. departme nt stores B. specialty stores C. category specialists D. factory outlets E. supercenters Some manufacturers with strong brands create factory outlet stores to sell irregulars, returns, and production overruns at discount prices. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 65. (p. 323) Retailers with strong brand names of their own might operate outlet stores to: Some manufacturers with strong brands create factory outlet stores to sell irregulars, returns, and production overruns at discount prices--but avoiding markdown prices at regular stores. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 66. (p. 324) One of the most fundamental activities of retailers is to provide __________, satisfying the needs of their target market. A. wholesaling
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opportunities B. persuasive advertising C. the right mix of merchandise and services D. corrective price controls E. category killing profitability Retailers must find the right balance between merchandise offered and services provided. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-05 Describe the components of a retail strategy. Topic: Developing a Retail Strategy Using the Four Ps 67. (p. 324) Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing: Retailers buy in quantity from manufacturers and then sell single items to consumers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-05 Describe the components of a retail strategy. Topic: Developing a Retail Strategy Using the Four Ps 68. (p. 325) It is often difficult for retailers to distinguish themselves from their competitors through the
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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