8. Companies should state their channel objectives in terms of targeted levels of a. co-op advertising. b. efficiency. c. customer service. d. conflict reduction. e. profitability. 9. Which type of wholesaler sells primarily to manufacturers rather than to retailers? 10. Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogues, website, and retail outlets. It uses the same models in its catalogue and in its print ads as well as on its website. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using 11. Members of management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the international marketing process is Growing Green?
12. Which of the following should be the first step in designing a marketing channel? a. identifying channel objectives b. identifying what consumers want from the channel c. analyzing channel alternatives d. evaluating intermediaries e. exploring international opportunities 13. Refer to the scenario below to answer the question that follows. Most of the clientele at Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality second-hand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!" Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60 percent discount." The owner of Second Avenue would like to know whether the ads and media are communicating the ad message well. What should be measured?