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2012 BUSA 3000 CH 5

Intellectual property rights are the legal claim

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Intellectual property rights are the legal claim through which proprietary assets are protected from unauthorized use by other parties, via trademarks, copyrights, and patents. International Business: The New Realities 5-7
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Estimated Losses from Copyright Piracy (Millions of US $) and Piracy Levels (%) in Given Countries Losses: Illegal copying or pirating of movies, music, software, and books Level: the proportion of pirated items sold as a percentage of total items sold SOURCE: International Intellectual Property Alliance (IIPA) www.iipa.com, Data Estimates for 2008 or 2009
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The Value of Ethical Behavior Ethical behavior is simply the right thing to do. Often prescribed within laws and regulations. Demanded by customers, governments, and the news media. Unethical firms risk attracting unwanted attention. Ethical behavior is good business, leading to enhanced corporate image and selling prospects. The firm with a strong reputation is advantaged in hiring and motivating employees, partnering, and dealing with foreign governments. International Business: The New Realities 5-9
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Ethical standards vary from country to country Relativism is the belief that ethical truths are not absolute but differ from group to group; according to this perspective, a good rule is, “When in Rome, do as the Romans do.” Normativism is a belief that ethical behavioral standards are universal, and firms and individuals should seek to uphold them consistently around the world. International Business: The New Realities
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Intellectual property rights are the legal claim through...

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