p 270 is a process that involves conducting research and gathering all

P 270 is a process that involves conducting research

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47.(p. 270)_____ is a process that involves conducting research and gathering all information about a client's product or service, brand, and members of the target audience. A. IncubationB. GerminationC.Account planningD. Creative researchE. Account seedingTo facilitate the creative process, many agencies now use account planning, which is a process that involves conducting research and gathering all relevant information about a client's product or service, brand, and consumers in the target audience.AACSB: AnalyticBloom's: RememberDifficulty: EasyLearning Objective: 08-02 To consider the process that guides the creation of advertising messages and the research inputs into the stages ofthe creative process.Topic: Account Planning 48.(p. 270)Account planning plays an important role during creative strategy development by: Account planning plays an important role during creative strategy development by driving theprocess from the customers' point of view.AACSB: AnalyticBloom's: RememberDifficulty: EasyLearning Objective: 08-02 To consider the process that guides the creation of advertising messages and the research inputs into the stages ofthe creative process.Topic: Account Planning 6-69
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Chapter 06 - Source, Message, and Channel Factors 49.(p. 270)Which of the following statements about account planning is true? Account planners work with the client as well as other agency personnel, such as the creative team and media specialists.AACSB: AnalyticBloom's: RememberDifficulty: EasyLearning Objective: 08-02 To consider the process that guides the creation of advertising messages and the research inputs into the stages ofthe creative process.Topic: Account Planning
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