is Nintendo introduced Wii that appealed to non-traditional gamers, leverage distribution channels is apple created its own chain of retail stores, encourage complementary goods is both
Google and apple allow app developers to sell products online through Google play store and app store
Subsidize adoption:
price reduction, rebate, or other giveaways
Expand by redefining
market:
redefining space to bring in more users
Leverage distribution channels:
novel ways to distribute product or service (Java hid software in Netscape browser so when downloaded Netscape
automatically got java software)
Encourage complementary goods:
involve some form of developer subsidy or other free or discounted service
Q13
:
Complete the analogy: Web 1.0- SMS text
messaging; Web 2.0- _____:
twitter
Web 1.0
Web 2.0
domain name speculation
search engine optimization, fans, and followers | page views
cost per click | screen scraping
web services |
publishing
participation | content management systems
wikis | directories (taxonomy)
tagging (“folksonomy”) | Britannica Online
Wikipedia | Personal Websites
blogging, status updates, and
link sharing | Ofoto
Flickr, Facebook, and Twitter | Instant messaging
Twitter and Facebook | Monster.com
LinkedIn | RealNetworks
YouTube | YellowPages.com
Yelp | Travelocity
TripAdvisor | Vonage
Skype
Q14
:
Peer production is the major characteristic of which of the following service:
review of restaurants on yelp, contents shared on peer-to-peer networks such as Bit
Torrent
Peer production:
users collaboratively work to create content, products, and services. Includes social media sites, open source software and peer-produced services like Skype and Bit Torrent
where participation of users provide the infrastructure and computational resources that enable service Q15: Which of the following is the best application to use if someone wants to write in-depth analysis about the latest trend in online marketing on a regular basis?:
blogBlog:online publication keeps running chronology of entries, readers can comment, connect to other blogs, share ideas, get feedback, mobilize community Wikis:web site anyone can edit within the browser, collaborate on tasks, create common knowledge base Electronic social network:online community allows users to establish personal profile, share content, communicate with others, relationships reciprocal, discover affiliations, identify experts, message people, share media
