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is Nintendo introduced Wii that appealed to non-traditional gamers, leverage distribution channels is apple created its own chain of retail stores, encourage complementary goods is both Google and apple allow app developers to sell products online through Google play store and app store Subsidize adoption:price reduction, rebate, or other giveaways Expand by redefining market:redefining space to bring in more users Leverage distribution channels:novel ways to distribute product or service (Java hid software in Netscape browser so when downloaded Netscape automatically got java software) Encourage complementary goods:involve some form of developer subsidy or other free or discounted serviceQ13: Complete the analogy: Web 1.0- SMS text messaging; Web 2.0- _____: twitter Web 1.0 Web 2.0domain name speculation search engine optimization, fans, and followers | page views cost per click | screen scraping web services | publishing participation | content management systems wikis | directories (taxonomy) tagging (“folksonomy”) | Britannica Online Wikipedia | Personal Websites blogging, status updates, and link sharing | Ofoto Flickr, Facebook, and Twitter | Instant messaging Twitter and Facebook | Monster.com LinkedIn | RealNetworks YouTube | YellowPages.com Yelp | Travelocity TripAdvisor | Vonage Skype Q14: Peer production is the major characteristic of which of the following service: review of restaurants on yelp, contents shared on peer-to-peer networks such as BitTorrentPeer production:users collaboratively work to create content, products, and services. Includes social media sites, open source software and peer-produced services like Skype and Bit Torrent where participation of users provide the infrastructure and computational resources that enable service Q15: Which of the following is the best application to use if someone wants to write in-depth analysis about the latest trend in online marketing on a regular basis?: blogBlog:online publication keeps running chronology of entries, readers can comment, connect to other blogs, share ideas, get feedback, mobilize community Wikis:web site anyone can edit within the browser, collaborate on tasks, create common knowledge base Electronic social network:online community allows users to establish personal profile, share content, communicate with others, relationships reciprocal, discover affiliations, identify experts, message people, share media
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