Entrepreneurship is not about a single person and it is not about creating an entity from scratch. Entrepreneurship extends its reach to all forms and type of individuals and companies who seek to create value–regardless of whether it is a life style business or an international conglomerate. This is not a “spectator” course. You will be actively researching, testing and crafting a comprehensive Feasibility Analysis based upon an initial business concept of your choosing. Your Feasibility Analysis may either explore the launch of a new business entity or the launch of a new business entity distinct from an existing corporate entity that leverages the corporate entity’s assets, market position, capabilities or other resources. Consequently, you are required to undertake a significant amount of work outside of class. By taking this course, you are agreeing to complete all of the assignments in a timely fashion without excuse. By taking this course, you are setting your entrepreneurial journey in motion. This course is the essence of The USC Entrepreneur Program. To accomplish this goal, the course is divided into several major themes: 1. Introduction: What is feasibility? How is it practiced? Entrepreneurial thinking. 2. Industry Knowledge: The first critical step. 3. Market Assessment: Knowing the customer. 4. Distribution: How to get to the customer and how to deliver a customer benefit. 5. Benefit Assessment: Benefits vs. features. What drives customers to buy from YOU? 6. People Resources: Going from “me” to “we.” 7. Proof of Product or Service: Delivering on the promise. It does what you say it does. 8. Location, Geography and Governmental Assessment: Enablers and showstoppers. 9. Financial Assessment: Does it make “cents?” It’s always about the money. students . Team projects receive a single grade for all submitted assignments, including the Final Feasibility Analysis. However, team members will be individually assessed for participation, bonus presentations, concept pitch and the final pitch contest. Each team member must individually pitch his or her concept.
BAEP 552 Feasibility Fall 2016 Professor Mednick Page 3 This class is highly structured but will change if faculty discerns that students or conditions indicate the need to change. Student desires and backgrounds are considered. Special projects are encouraged, upon approval. Your expectations are important!
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