2 china in terms of car sales volume is the largest

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2. China, in terms of car sales volume is the largest market. Growing markets in developing countries provide Toyota the opportunity to increase sales by penetrating these markets ( Ferguson, 2017) Threats: 1. Intense competition from competitors may lead to lower sales which may result in downward pricing and impact the firm financially (T oyota Motor Corporation Swot Analysis, 2017) 2. Toyota’s manufacturing units are situated in Japan, Indonesia, China etc and these are often affected by natural calamities ( fortune, 2016). This might result in supply shortage or halt of production ( Jurevicius, 2017).