Purposive Communication.docx

All the five senses are the channels which help human

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All the five senses are the channels which help human beings to communicate with each other. R - Receiver When the message reaches the receiver, he tries to understand what the listener actually wants to convey and then responds accordingly. This is also called as decoding. The SMCR model is best displayed when I use powerpoint and videos when presenting in front of an audience. 3. Shannon and Weaver model Shannon and Weaver model is the most popular model of communication and is widely accepted all over the world. Shannon and weaver model simply proposes that a message actually originates from the person who gets the thought or has the information. The sender is also called the Source of information or the Information Source. The information then gets transmitted from the brain to the mouth and comes out as a signal which then reaches the recipient after joining hands with several noises and other disturbances. The recipient then further passes on the message to its final destination or other minds of other individuals. Information Source (Thought / message) Transmitter (Brain to mouth) [Along with noise and distractions-external barriers] Signal Recipient (Receives the signal) Final Destination (Finally gets the message) The message of most of our daily conversations get distorted because of how the transmitter sends the message and the recipient perceives it. When I asked our team’s assistant to order 1 box of 2-liter soda. Maybe because of the noise and barriers during the communication, he only bought 1 2-liter soda. 4. Schramm’s model Wilber Schramm proposed the model of communication in 1954. Information is of no use unless and until it is carefully put into words and conveyed to others. Encoding plays a very important role because it initiates the process of communication by converting the thought into content. When the information reaches the recipient his prime responsibility is to understand what the speaker intends to convey. Unless and until the second party is able to understand or decode the information what the sender wants to communicate, the message is actually of no use. Thus encoding and decoding are two most important factors of an effective communication without which information can never flow between two individuals. Schramm’s model also revolves around the above principle. According to the Schramm’s model,
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coding and decoding are the two essential processes of an effective communication. He also emphasizes that the communication is incomplete unless and until the sender receives a feedback from the recipient. Imagine a person sharing his thoughts with his friend and his friend not responding to him. Is the communication complete? NO. Schramm believed that communication is actually a two way process between the first party and the second party.
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  • Fall '16
  • Jeff Smith

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