PERSONAL WORLDVIEW & BUSINESS ETHICS 8 Ethical Practices #2 Marketing The marketing department focus is on the customer, therefore, they deal with all the advertising and the selling of products and services. Just like in accounting, marketing to the customer has to be honest and fair as described by Lawrence & Weber (2014, pp. 96). A product or service cannot be sold without trust. Marketing has changed considerably over the past decade, mainly because of social media. Companies have become more socially responsible about their marketing. Consumers are more conserned about where products come from. Most socially responsible companies now engage not only their employees, but they engage the customers and the community in their marketing efforts. Research has shown that consumers are “tire of divisiveness and polarized society. They are looking for tangible signs of unity and collaboration that demonstrate a real connection among people” (Thompson, A. B. 2013, pp. 260). For example, in recent years, ‘Chick-fil-A, Inc. and its franchises have given more than $68 million in contributions to over 700 educational and charitable organizations and have provided millions of dollars in food donations all across America. Chick-Fil-A focuses its giving in three key areas: youth and education; local community involvement and; leadership and family enrichment’ (Chick-Fil-A Fact Sheet). Conclusion The worldview of corporate leaders and ethical business practices are closely related. Top to bottom theories trickle down and effect how managers in all functional areas carry out these ethical behaviors. Christian executives and leaders are in my opinion more likely to be honest and transparent in their dealing with all the stakeholders. References
PERSONAL WORLDVIEW & BUSINESS ETHICS 9 Ashe, C., & Nealy, C. (2010). Ethical standards and accounting pratices: Still an area for concern. Journal Of International Business Disciplines , 5(1), 1-12. Retrieved from ? direct=true&db=bth&AN=58035788&site=ehost-live&scope=site Chick-fil-A (2014). Company Fact Sheet. Retrieved from - a.com/Company/Highlights-Fact-Sheets Lawrence, A. T., & Weber, J. (2014). Business and society: Stakeholders, ethics, public policy (14th ed.). New York, NY: Richard D. Irwin, Inc. ISBN: 9780078029479 Thompson, A. B.(2013). A new model for brand leadership and loyalty. Journal Of Brand Strategy, 2(3), 259-269. Retrieved from ? direct=true&db=bth&AN=93739231&site=ehost-live&scope=site
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