accountable and protecting those who defend the company. Service Beyond Oneself The idea of service within an organization is cultivated by adopting a philosophy of business practices with a high efficacy on people. An organization encourages service by asking its members to lead by example, a basic tenet of s S ervant l L eadership. The Scriptures says, “For even the Son of Man came not to be served but to serve, and to give his life as a ransom for many” (Mark 10:45, ESV). To serve another is the example set by Christ and is a characteristic a servant leader aspires to. According to Esmaeilpour and Barjoei (2016), “an organization with moral obligation towards its customers and employees has a more positive image of itself in the community” (p.58). Through service and servant leadership the organization fortifies the bond created with the consumer and the internal stakeholders over time. Service helps to bolster the organizational image through good deeds, hoping those deeds will lead to positive returns in profits and customer loyalty. In servant leadership, the customer is on the “top of the pyramid and the leader is at the bottom looking up at employees and customers – determining how to serve employees best so they, in turn, can become servant leaders and 5
6 GROUP 4 ORGANIZATIONAL VALUES: RESPECT, INTEGRITY serve the customer” (Mertel & Brill, 2015 p.230-231). On the other hand, a servant leader works deliberately to enhance both the professional and personal development of their subordinates. Organizations manifest servant leadership by putting their people first and understand ing what an employee needs and the importance of supporting those needs with employee development. Feng, Hao, Iles, and Brown (2017) highlighted that “formal leaders are considered as the major conductors of leadership, they usually undertake relative functions and fulfill their responsibilities relating to the leader position” (p.288). The learned behavior of service taught by leadership creates a positive relationship at all levels of the organization’s processes from leader to employee then onto the consumer. Conclusion Establishing values are critical in every business because it serves as a guide and a source of strength in accomplishing its objectives. Biblical values such as respect, integrity, and service are some of the strongest values that build the foundation of the company, whose purpose is not maximizing profit or power but for the greater and common good. Respect Everyone promotes the “Golden Rule,” where we treat everyone including employees, customers, and partners the same way we wanted to be treated. Integrity at All Times encourages every member at all levels to do the right thing under the mission, and vision established by the company without compromising its values. Service Beyond Oneself inspires leaders of an organization to serve by putting its people first above their selfish intents. Through value-based leadership, these core values have to be communicated and put into practice throughout the company. It serves as a guide in every decision-making process and establishing company strategies.
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