People consider they developed their standard of

This preview shows page 10 - 13 out of 15 pages.

people consider they developed their standard of services. With bad quality services, HydroMajestic Hotel is going to start losing their normal customers even their loyal customers too.Therefore, it is really recommended for Hydro Majestic Hotel to start doing staff training aboutthe standard of services or recruiting new employees really carefully. And also, their employer orAssyl Zharkenova 201816925Wang Ming 201615376Javier Sugiharta 201615803Han Kang20161569208/06/201810
HTL 201 Rooms Division ManagementMr.Mawsuperiors have to further tightening supervision (Lockyer & Scholarios, 2004).4.0 Reason of decline in profits,low occupancy and Customerdissatisfaction over 18 month.Location and lack of labor are going to be the biggest problems and challenges for HydroMajestic Hotel in Blue Mountains. Hydro Majestic Hotel is located near the highway and a fewmeters away from the railway. Consequently, the guests can hear a noisy noise from all type ofvehicle that passing by, especially the train sound. The other problems that occurred are due tothe available parking spaces. A lot of bad reviews from the previous guests about the parkinglot, because of difficult and dirty road access. About low occupancy it’s occurred due to therenovation that has happened. Based on the hotel’s reply the furnish of the hotel room is oldkind of vintage style. Relevant with this occasion, Hydro Majestic Hotel Front Office Managerexplain that the Hotel’s public areas have been furnished and designed by Mark Foy’s originalvision of a grand party palace. Every aspect of the decoration already been considered to reflectthe 1904 era, which includes the furniture, colors and finishes as well. Furthermore, customerdissatisfaction also happened cause the bad services of Food and Beverage Department andthe food variety as well. As customer’s review, Hydro Majestic Hotel failed to provide a standardrestaurant services. The customer had a high expectation for The Wintergarden Restaurant.There are positivity and negativity from this restaurant. One of the positive example from thisrestaurant is its familiar scenery. It has a good view when the guest coming for dinner. However,another thing that leads this restaurant to something bad is their slow services and the foodprice as well. As a 4-star hotel, they should have considered about their services especially inthe Food and Beverage department.5.0 Sales and MarketingThe Hydro Majestic Blue Mountains Hotel can use the 4P marketing techniques, such asproduct strategy and pricing strategy to improve the financial performance and customersatisfaction of the hotelPromotion StrategyAssyl Zharkenova 201816925Wang Ming 201615376Javier Sugiharta 201615803Han Kang20161569208/06/201811
HTL 201 Rooms Division ManagementMr.MawPromotion, besides offering price benefit for the customers, also includes propagation (Buttle &Bok, 1996). The hotel should adopt some ways to publicize its brand. First, it could hire acelebrity to publicize so many customers will be attracted. Secondly, it should invest inadvertisement. The scenery, excellent environment, first-class service should be illustrated inHydro Majestic. Cooperating with popular TV shows, for example, sponsorship with popular talkshows, this allows the show to raise awareness of Hydro Majestic. Promotion also establishes a

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 15 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Winter
Professor
Mcgibbons
Tags
Hydro Majestic Hotel

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture