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business travelers (conferences). Marriott I believe hasn’t been focusing on younger generation or lower price travelers, where exactly the strength and biggest value for AirBnB is. Therefore, I believe, that the trajectory for the customers will be outside-in. Marriott members/customers will use Airbnb only in cases of unavailability of rooms in high season, short notice, inconvenient location of the hotel etc. The Marriott chain offers excellent membership program with combination of banking offers (credit card with SPG points), so the customer’s first choice would bethe hotel chain and then AirBnb. Marriott might first loose younger generation , non-conference travelers, who travel for leisure in well established safe countries, people who do not use the facilities that much as gym and spa. Overall I believe that it’s going to be a niche or splitting the market for Marriott particular. As the biggest percentage of Marriott clients and business traveler’s collection points, or older generationwith own habits of receiving predictable consistent service with 24 hours a day availability, Airbnb wouldn’t be able to get a big chunk of Marriott’s business. Let’s don’t forget about bigger marketing budgets of Marriott too. As per the experience, in certain locations like Geneva, Airbnb in central location is not much cheaper than Marriott, if you book a room in advance.