Question 43 1 out of 1 points A good public relations program recognizes that the: Selected Answer:firm must be willing to make changes in its policies and procedures.Answers:company must not ever admit fault.firm must be willing to make changes in its policies and procedures.firm must be independent of production and service activities.media are not to be trusted since they profit by selling bad news. Question 44 1 out of 1 points Which of the following represents a technique used to obtain primary data?
Question 451 out of 1 pointsCharging high prices to earn large profits during a time when there is little competition represents a ________ strategy: Question 46 1 out of 1 points A _________ is a marketing intermediary that sells products to other organizations. Question 471 out of 1 pointsThe degree to which customers are satisfied and are committed to future purchases of adesired brand is called: Selected Answer:brand loyalty.Answers:brand awareness.
brand relations.brand loyalty.brand intensity. Question 481 out of 1 pointsThe goal of __________ is to keep individual customers over time by offering them new products that exactly meet their requirements. Question 491 out of 1 pointsA(n) ____________ consists of the marketing intermediaries that transport and store goodsas they move through their path from producer to final user. Question 50 1 out of 1 points Wee Be Irish produces authentic Irish gifts and clothing. Wee Be Irish uses a good deal of
television advertising and sales promotion activities to attract consumers to retail shops in search of its brand. Wee Be Irish utilizes a ________ strategy: Saturday, October 27, 2018 6:23:33 AM EDT
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