Provide a basic background of the recall problem.
Explain Mattel’s Supply Chain - Be able to discuss Mattel’s basic supply chain structure from design to
In general, who was responsible for what?
Core brand vs. non-core brands.
Pressures on Chinese Manufacturers
Reasons for toy recalls
Brief description of each of the recall incidents
How did each incident occur?
In particular, how did the lead paint incident occur?
Who were the primary
What were the negative impacts to Mattel related to these recall issues?
What were the key lessons Ortega took away from his early scare?