Provide a basic background of the recall problem a 83

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Strategic Management: Theory & Cases: An Integrated Approach
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Chapter 11 / Exercise 1
Strategic Management: Theory & Cases: An Integrated Approach
Hill/Schilling
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1. Provide a basic background of the recall problem.
2. Explain Mattel’s Supply Chain - Be able to discuss Mattel’s basic supply chain structure from design to retail. In general, who was responsible for what? Core brand vs. non-core brands.
3. Pressures on Chinese Manufacturers
4. Reasons for toy recalls
5. Brief description of each of the recall incidents
6. How did each incident occur? In particular, how did the lead paint incident occur? Who were the primary parties involved?
7. What were the negative impacts to Mattel related to these recall issues?
1. What were the key lessons Ortega took away from his early scare?
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Strategic Management: Theory & Cases: An Integrated Approach
The document you are viewing contains questions related to this textbook.
Chapter 11 / Exercise 1
Strategic Management: Theory & Cases: An Integrated Approach
Hill/Schilling
Expert Verified

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