IHP 510 9-1 FINAL Final Project- Marketing and Communication Plan.doc

Most importantly the current state of services aligns

This preview shows page 4 - 7 out of 17 pages.

Most importantly, the current state of services aligns with the mission statement, vision statement, and goals by providing services to the entire population while at the same time providing public service to the entire society. The organization wishes to help with community health needs and have identified several health conditions including: heart disease, high cholesterol, stroke; cancer; diabetes; asthma and other breathing issues; hypertension/high blood pressure; violence; mental illness and psychiatric disorders; dementia including Alzhemier’s; obesity; premature births, low birth weight; HIV, Hepatitis, STDs; alcohol and/or drug use, and smoking. Some working plans to help address these health condition needs have been already implemented since organization in year 2013. This proves once again that the organization follows through its promises and does follow strictly its set goals, mission, and vision statements. Particularly, they provide some teaching sessions, and conduct more research, and practice healthcare the way they intend to and the way it should be therefore fulfilling their promises to patients/clients/families within the population. This service primarily focuses on different neighborhoods within New York State and New York City. The services are also geared toward various statistics/data such as prior care, deaths, births, ages, different races/backgrounds, socioeconomic status, pre-existing conditions, and so much more. Once again, the services provided avoid any discrimination be it related to any one “group”, instead, the main goal is to help and ensure service to all groups, despite different market conditions. The principal target market for this organization is everyone in New York State and New York City who is in need for preventative or active/current healthcare services.
Image of page 4

Subscribe to view the full document.

II. Situational Analysis
Image of page 5
The Bellevue Hospital has both internal and external market factors, and stakeholders, that impact the organization. A few external market factors are the community advisory board (CAB), the New York City Department of Health and Mental Hygiene, the New York State Department of Health, federal agencies, and the Centers for Disease Control and Prevention (CDC). There are many internal factors who play a major role in the healthcare organization and with what they do daily. Moreover, as any other healthcare organization, stakeholders include patients, primary care physicians, families, visitors, and their significant others. As discussed previously, usually, any healthcare organization such as The Bellevue Hospital may face some “internal market factors” (strength, weakness) and “external market factors” (opportunities, threats) (Celluci et, al., 2014; ). Both strength and opportunities constitute some positive internal/external factors for the organization, whereas both weakness and threats are named negative internal/external factors for any given healthcare organization.
Image of page 6

Subscribe to view the full document.

Image of page 7
  • Winter '17
  • Dr. Ruth
  • Bellevue Hospital, The Bellevue Hospital

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern