3.
There is political support in cultural diversity in
Brisbane, this can mean a possible grant from the
Government if applied.
4.
1.2 million international arrivals visited Brisbane in the
first quarter of 2017,
Queensland’s most popular city.
Here, Blackbox should take this opportunity to become
an iconic stop for international tourists seeking coffee
and dessert and experience Brisbane’s internationalism.
Threat
1.
Consumer trends change continuously, contingency
plans should be made if for example a particular city or
country becomes “trendy” in Australia. For example,
Paris and Japan have always been popular international
cultures here in Australia.
2.
Political
tensions
with
different
countries
could
potentially affect the promotion of certain countries in
Blackbox. If there is political tension with one country,
Blackbox may have to minimise or diminish the
promotion of that country in blackbox.
3.
If the economy in Brisbane falls, sales in the business
may fall to a low, in this case profit cannot be made and
business pricing techniques need to be accustomed to
such situations.
