Danger or harm that exists in the environment

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: Danger or harm that exists in the  environment Efficacy : The effectiveness, feasibility, and ease  with which a recommended response impedes or  averts a threat Message components
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 1/13/11 Threat Perceived susceptibility : Degree to which a person  believes the threat can affect him/her Perceived severity : Person’s perception of the  seriousness of the threat Efficacy Perceived self-efficacy : Person’s belief that he/she can  take steps to prevent the threat Response efficacy : Person’s belief as to whether a  recommended action will actually avoid the threat Components continued
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 1/13/11 Fear control Target takes action to reduce fear Danger control Target takes action to reduce danger No response Target does nothing in reaction to message The response to a fear appeal will be determined  by perception of threat and efficacy Possible outcomes of message
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 1/13/11 Extended Parallel Process  Model Perceived Efficacy Perceived Threat Message Components Self-efficacy Response-efficacy Susceptibility Severity No threat perceived No response FEAR Adaptive Changes Maladaptive Changes Defense Motivation Protection Motivation Danger Control Process Fear Control Process From Witte (1992).
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 1/13/11 Danger control vs. fear control How do people control fear? How do people control risk or danger?
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 1/13/11 How do different reactions to  fear appeals produce different 
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 1/13/11 Cardiovascular  Example: Person 1 Perceived Threat = Low Heart disease doesn’t run in my family.
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