Example DuPont set up a small team of advocates who try to persuade BU leaders

Example dupont set up a small team of advocates who

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Example: DuPont set up a small team of advocates who try to persuade BU leaders to adopt new initiative; team spent > ½ time advocating than biz- building; early BU adopters see results and become champions.
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© Copyright National University of Singapore. All Rights Reserved. When does it work well? What are its challenges? When o For companies that want to accelerate the growth of established BUs. o For new businesses that tailor initiatives to existing lines of business. o Advocators has skill in coalition building and internal and external networking. o Advocators has expertise in building new business. • Challenges o Overcoming business-unit near-term pressures o Find advocators that have entrepreneurial skills and management skills
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© Copyright National University of Singapore. All Rights Reserved. The producer Set up formal org structure with significant dedicated funds or active influence over BU funding to encourage latent entrepreneurs, protect new projects from BU turf battles, encourage cross-unit collab, build potentially disruptive biz & create pathways for execs to grow beyond BU Provide full-service by conceiving, screening, funding, coaching, scaling and reintegrating new business concepts. Cargill set up Emerging Biz Accelerator as global clearing house for new concepts and value proposition, maintains website for idea submission, develops plan, performs due diligence, recruits talent, provides money, monitors progress; project team performs customer discovery to validate
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© Copyright National University of Singapore. All Rights Reserved. When does it work well? What are its challenges? When o For companies that want to conquer new growth domains, discover breakthrough opportunities. o Respected leadership with significant internal decision authority o Expertise in building new business. Challenges o Significant investments over many years. o Integrating successful projects into established business units can be difficult, as project teams often work isolated.
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© Copyright National University of Singapore. All Rights Reserved. THANK YOU
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