The process of turning corn into ethanol shows how BioFuel Energy, a Minnesota ethanol producer, can create __________ utility. 1. a. time 2. b. place 3. c. possession 4. d. market 5. e. form Ultimate consumers refer to 1. a. the people who use the products and services purchased for a household. 2. b. people who have already purchased a firm’s product at least once, have been satisfied, and are likely to make repeat purchases. 3. c. people or organizations that have used a competitor’s product and who have been dissatisfied, and who are still seeking a product or service to satisfy their needs. 4. d. those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale. 5. e. one or more specific groups of potential customers toward whom an organization directs its marketing program. Which of the following statements is an example of place utility? 1. a. airlines that allow you to print your own boarding pass at home 2. b. a service station that adds a diesel fuel pump to its three unleaded gasoline pumps 3. c. a mobile phone company that offers six-month financing, same as cash
4. d. cold cut packages that can be zipped close for reuse 5. e. an iPhone with a “multitouch” user interface for easy navigation The benefits or customer value received by users of a product is called __________. 1. a. utility 2. b. synergy 3. c. consumerism 4. d. cost-benefit ratio 5. e. customer lifetime value The value to consumers that comes from having the offering available where consumers need it constitutes __________ utility. 1. a. time 2. b. place 3. c. possession 4. d. market 5. e. form In marketing, thoughts about concepts, actions, or causes are referred to as 1. a. utilities. 2. b. experiences. 3. c. values. 4. d. ideas. 5. e. services. The four utilities marketing creates are 1. a. product, price, promotion, and place. 2. b. form, function, value, and people.
3. c. monopoly, monopolistic competition, pure competition, and oligopoly. 4. d. form, place, time, and possession. 5. e. natural gas, fossil fuel, electricity, and water. The value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes __________ utility. 1. a. time 2. b. place 3. c. market 4. d. possession 5. e. form The people who use the products and services purchased for a household are called 1. a. organizational buyers. 2. b. household prospects. 3. c. ultimate consumers. 4. d. a target market. 5. e. sellers. Organizational buyers are described as 1. a. only purchasers of raw materials and natural resources. 2. b. employees who purchase household items for their personal use. 3. c. any individual or group making a purchase worth over $100,000. 4. d. manufacturers, retailers, or government agencies that buy products for their own use or for resale. 5. e. any man, woman, or child who uses products purchased for a household. Chobani used all of the following tactics to promote its Chobani Greek Yogurt EXCEPT:
1. a. sponsored the Food Network’s Rachel vs. Guy Kids Kick-Off TV show with its Chobani Champions ® Tubes. 2. b. created a website to provide consumers with recipes that use Chobani Greek Yogurt.
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- Fall '08