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Courteous but limited passenger service lean

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Courteous, but limited passenger service Lean, productive employees Short haul, point-to-point routes, often to secondary airports High aircraft utilization Standardized fleet of Boeing 737 aircraft Frequent, reliable schedules Competitive Advantage: Low Cost
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87-72 Activity Mapping: Southwest Airline’s Activity Mapping: Southwest Airline’s Low Cost Competitive Advantage Low Cost Competitive Advantage Courteous, but limited passenger service No seat assignments No baggage transfers Automated ticketing machines No meals
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87-73 Activity Mapping: Southwest Airline’s Activity Mapping: Southwest Airline’s Low Cost Competitive Advantage Low Cost Competitive Advantage Short haul, point-to-point routes, often to secondary airports Lower gate costs at secondary airports High number of flights, reduces employee idle time between flights
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87-74 Activity Mapping: Southwest Airline’s Activity Mapping: Southwest Airline’s Low Cost Competitive Advantage Low Cost Competitive Advantage Frequent, reliable schedules High number of flights reduces employee idle time between flights Saturate a city with flights lowering administrative costs per passenger for that city
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87-75 Activity Mapping: Southwest Airline’s Activity Mapping: Southwest Airline’s Low Cost Competitive Advantage Low Cost Competitive Advantage Standardized fleet of Boeing 737 aircraft Pilot training on only one type of aircraft Reduced maintenance inventory required because of only one type of aircraft Excellent supplier relations with Boeing has aided financing
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87-76 Activity Mapping: Southwest Airline’s Activity Mapping: Southwest Airline’s Low Cost Competitive Advantage Low Cost Competitive Advantage High aircraft utilization Flexible employees and standard planes aids scheduling Flexible union contracts Maintenance personnel trained on only one type of aircraft 20 minute gate turnarounds
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87-77 Activity Mapping: Southwest Airline’s Activity Mapping: Southwest Airline’s Low Cost Competitive Advantage Low Cost Competitive Advantage Lean, productive employees High level of stock ownership Hire for attitude, then train High employee compensation Empowered employees Automated ticket machines
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87-78 Activity Mapping: Southwest Airline’s Activity Mapping: Southwest Airline’s Low Cost Competitive Advantage Low Cost Competitive Advantage Courteous, but limited passenger service Lean, productive employees Short haul, point-to-point routes, often to secondary airports High aircraft utilization Standardized fleet of Boeing 737 aircraft Frequent, reliable schedules Competitive Advantage: Low Cost
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87-79 Southwest Airline’s Low Cost Southwest Airline’s Low Cost Competitive Advantage Competitive Advantage
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87-80 How It Works How It Works Company Mission Business Strategy Functional Area Strategies Marketing Decisions Operations Decisions Fin./Acct.
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