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Click here to view the grading rubric. Richard Branson’s leadership techniques – A Global methodology for successfulbusinessIn the given paper, we have analysed the dynamics of the leadership styles which can be applied to the organizations in order to get the maximum output from its employees. The organizational structuring and the leadership style that have been applied by Sir Richard Branson in the Virgin Group sets an example of developing a global conglomerate by using few tools and techniques. How does the hierarchical form of the Virgin Group and the unique approach adopted by its higher management helps in motivating the employees, etc. have been analysed on our paper.
The aim of our study is to look for the leadership practices by Sir Richard Branson, CEO of the Virgin’s Group, which he has applied in the organization and have made it a great successthrough his efforts.(Buchanan & Huczynski, 2007). There are two kinds of leadership styles which can be used to lead the employees of the company. As per the transactional form of theleadership styles, the employees work within the organization as it already exists and they arevery well aware about the effort and reward. [ CITATION Bas09 \l 16393 ] . Goals have beenset for the employees and they are being motivated to achieve these goals within a given timeframe. In case of transformational leaders, they make changes in the working style of the employees,the culture of the organization and arousing the emotions within the employees. Hence, leaders have two options to have an impact on his employees. Self-interest of employees plays a central role in the actions of the employees.[ CITATION Mic10 \l 16393 ]Another point which we have discussed in the paper is the key elements of the leadership style which have been used by Branson and the impact those have on the success of the organization. What is the role of Sir Richard in transforming the thinking of the employees and how do they show its impact on their working in the organization. According to Forster (2005), it is possible to alter the desires and commitment of the workers in order to achieve the targets assigned to them. There are many related theories which affects different kinds of factors in the organization and helps in motivating its employees. This entire process from instilling a zeal to achieve their interest without any centric goal has been referred to as the process of motivation. Several authors have put forward their different theories such as according to Fredrick Taylor, satisfaction is the most important driving force in the working motivation of their employees. However, Elton Mayo attributed pay as the vital driving force
in having a satisfied workforce and also the best motivator is the meeting of social needs by working in the organization. Other authors such as Abraham Maslow and Fredrick Herzberg related the psychological needs of employees with that of the working habits of the employees.(Forster, 2005). Hence, the rewards and recognition created an impact on the