When someone says competition is coming from all

14. When someone says "competition is coming from all directions and that there are several
low cost producers out there ready to take your customers", he or she is referring to the
concept __________.
A. The world is close together
B. The world is a sphere
C. The world is round
D. The world is flat
E. All of the above
15. When the management team say that they need to get the biggest bang for the buck, they
mean _______.
16. The concept that marketing information should be presented in a format that is easy to
use, in real time and consisting of crucial information is _________.
17. One of the metrics thought to be important in marketing measurement is __________.
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Chapter 19 - The Marketing Dashboard: Metrics for Measuring Marketing Performance
18. To compete in today's market, firms must focus on marketing planning so that managers
and executives have the core information about progress toward relevant goals and metrics at
their fingertips ____________.
A. A least each week
B. At least each month
C. At least once a month
D. At all times
E. At decision making times
19. Two primary goals of any dashboard are ______________.
20. One of the benefits of a marketing dashboard is that it fosters an organization that can be
called _____________.
21. A dashboard creates transparency in marketing's goals, operations, and performance-this
in turn ________.
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Chapter 19 - The Marketing Dashboard: Metrics for Measuring Marketing Performance