Provided relevant mentorship and training support •Enhanced brand through strategic execution of BTLspends and by customizing Sony Ericsson’s Brand Agenda in line with local relevance. Achieved market share growth from 2.7% to 4.3% •Created systems to track service in order to provide a “wow” experience to the consumer SpeciCo India (Pvt.) Ltd. 2001 – 2008 General Manager – Orissa & Jharkhand 2006 - 2008 •Independently managed INR 1000 Cr sized franchisee at PepsiCo. Advised franchiseeto set up manufacturing lines and invest in infrastructure worth over INR 1000 Million •Led operations of Franchise in 2 states of INR 2000 M & staff of 352 people •Devised annual operation plans & strategy. Revamped operations from infrastructure management to manpower leadership •Delivered NOPBT of 18% over plan in 2006 & increased MC by 47%, turned around Orissa after core corrections with 100% franchisee alignment. Attained average 3% share gains in Bhubaneswar, Jamshedpur & Ranchi •Enhanced brand salience& consumer preference through strategic planning •Ensured effective implementation of National & Local Consumer activities•Tracked & minimized cost of serve(discounts & operating spends) through shadow P&L for franchisee and continually giving recommendations with focus on franchisee margin contribution Territory Development Manager – Kolkata & previously, Haryana 2002 - 2006 •Led a large team of 2 Asst. Managers, 7 Customer Executives, 2 Sales Trainees (on Direct rolls), 15 Quality Salesmen (on Indirect rolls), 47 Distributors and 423 Rural Sub-Distributors •Responsible for launch of 5 brands– Mountain Dew, Aquafina, Lipton Ice Tea, 7Up Ice and Diet Pepsi in Kolkata & Haryana and reduced discounts by Rs.7.00 per case in specific channels •Enhanced market share
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Temple University Fox School of Business ‘17, Course Hero Intern
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