Pampers does a good job of serving the needs of its customers by offering them a fair and reasonable price for their products. Pampers has created customer loyalty by not sacrificing quality in order to lower their prices. Next is the marketing activity of placement that includes marketing channels and physical distribution issues. Pampers uses the long-standing distribution channel C which takes the product form the producer to a wholesaler, then to a retailer, and finally to consumers (“Unit 8,” 2009). During this process, Pampers deals with physical distribution issues including order processing, inventory management, warehousing, and transportation. Pampers order processing has three main tasks. The first is order entry, the second is order handling, and the third is order delivery. All of this is done by use of electronic data interchange (“Unit 8,” 2009). Pampers uses inventory management to maintain adequate assortments of products to meet their
Pampers 5 customers’ needs. By doing so Pampers is able to minimize inventory costs. Pampers have many warehouses that store and move the products. Pamper moves products from the producer to wholesaler and then to the retailer by use of transportation. Pamper uses the railroad system when available to move products cheaply. They also use trucks, waterways, and airways to move their products. Pampers is doing an adequate job when it comes to placement by minimizing the costs wherever possible. When looking at promotion Pampers uses competitive advertising, public relations, and customer loyalty. Through competitive advertising Pampers points out their special features, uses and advantages relative to competing brands (“Unit 9,” 2009). Pampers advertise how their products change with each developmental stage from newborns to toddlers making their product stand out among other competitors. Advertising is done through magazines, television commercials, internet websites, billboards, and through direct marketing. Pampers also uses product placement in movies and shows like Three Men and a Baby or Make Room for a Baby. This is a great way that Pampers promotes its products. Pampers public relations extend throughout its global market. A public relation is known as a broad set of communication used to create favorable relationships between organizations and the stakeholders (“Unit 9,” 2009). Pampers uses networks to accomplish this. Their network consists of a number of organizations that work in the best interests of parents and children.
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