Superior performance in the following areas quality

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superior performance in the following areas: Quality service and products. Reliable Bricks Company in the district. Good Customer service as we are intending to supply on time when given order. MARKET SIZE The market size stands at 70% since there is a lot of construction taking place in the region. MARKET RISK RISKS TO PROJECT POTENTIAL BUYERS T.S MORUTWA (2015) Page 11
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The buyers of our product will be the people of Phitshane Molopo and surrounding villages as well as council and Central Government projects Our market is segmented into the following customers; Individual (Building their homes in the kweneng district etc.) Construction Industry ( Building facilities, such as schools, lodges, malls offices and industries, roads construction, walkways in malls) DEVELOPMENT PERIOD DEVELOPMENT PERIOD DEVELOPMENT MILESTONES(PHASES) SWOT ANALYSIS STRENGTH The major strength of the business is that it will be situated in an area where there is a lot of development taking place because Phitshane Molopo is located just a few kilometers from the capital city and a lot of people who have migrated to the city to look for greener pastures have acquired and purchased plots, hence a high demand for the concrete product. WEAKNESS The major weakness of the concrete products is the price taker for both the output and input, however, given that there is several similar facilities which offer the same or similar services therefore the business will strive to offer a better and quality products and services that are of higher standard at reasonable prices. OPPORTUNITIES The major opportunity of the business is the unsatisfied demand for the concrete products for the purposes of construction and maintenance of roads and buildings, However with the establishment of the business the community’s demand will be met, therefore the business will always be doing well since after construction there comes a period for maintaince. THREADS T.S MORUTWA (2015) Page 12
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The major thread that faces the concrete products manufacturing company is the cheap products from China since people go for cheap and ignore quality. T.S MORUTWA (2015) Page 13
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