Owing to the inferior management of its former management Celcom was found liable by an arbitration panel in Switzerland for infringing an agreement signed with Deutsche Telekom AG's unit, DeTeAsia in 2002. The tribunal ruled that Celcom was liable to pay DeTeAsia US$177.2 million in principal plus US$16.2 million in interest as well as other legal and arbitration costs. The total sum was about RM740 million, leaving Telekom Malaysia to intensify its efforts at recovering monies from Celcom's previous owners. For our project we are choosing one of the agent of Celcom company which is SEJAGAT INDAH ENTERPRISE in Kangar, Perlis for interview. The person who incharge as manager is Muhammad Ilias bin Md Zahir. This enterprise have 3 branches. The main office and one of the branches are allocated in Kangar, Perlis and another branch are allocated in Arau, Perlis. Encik Muhammad Ilias have 10 workers in total for his 3 branches. In our interview, he said that he started with 6 branches for his business, but since he faces an economic problem so the 3 of his branches are need to be closed. So now, he works for his 3 branches 2
that are still standing in the world of business. These branches provide services such as line service, modem service, bill payment service and hand phone service. 3
2.2 Organizational Structure 4
2.3 Vision and Mission Their mission and vision are to delight our customers, to build a profitable enterprise that maximizes investors return, to empower, develop and reward our people, to become Malaysia’s preferred employer, to build win-win relationship with all our business partners, based on mutual trust, respect and support, to work to bridge the digital divide, to build our nation and to enhance its standing abroad and to maintain the highest levels of transparency, integrity and professionalism. Together with all our stakeholders, we will make Celcom Malaysia a premium brand: a brand that symbolizes the spirit of freedom, aspiration, confidence, dynamism, timelessness, universality and globalism. (Celcom Official Website, 2009). Celcom has been in the telecommunication business with the primary objective to keep people connected and helping companies to market their goods and services as well as keeping them close to their customers. Besides formulating a market-orientated and customer-focused mission statement, celcom has established and objective to achieve cumulative growth in the next five years with a 50 per cent net profit for the newly launched U-verse. To accomplish these objectives, celcom has developed a benchmark for progress in three different categories. Firstly, through using a market penetration pricing, the service will be brought to the customers at affordable and reasonable prices. Secondly, by gaining a better understanding of the need and satisfaction of the current customers, they will improve the service to encourage re-orders. Finally, the service is to be able to utilize it’s current technology and knowledge base, and research as well would be conduct on similar products with an eye towards developing the services to a speciality advertising product.(Williams & Ferrell 1997, p. 364) 5
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- Fall '18
- Management, Celcom, celcom axiata berhad