You could, of course, use the 3 websites you chose (one for each generation) to illustrate your points. You may also choose other websites. Here are some pointers: Start by choosing a company (real or hypothetical) that is considering using social media. You could use the company you identified in Case #1 or another. You must clearly define the product/services this company is targeting with social media. For example, you might choose back-to-school clothing from Justice Brothers. The more specific you are, the better your targeting. Identify the types of buyer(s) you’re trying to reach. Use demographic and psychographic variables to do this and make sure to use the data from the demographics table. Using our Justice Brothers example, it might be teenage boys, 11-15, etc.
Given the PRODUCT and the TARGET MARKET, describe some social media options that you might recommend as a starting point. At least two options should be given. Make sure to identify your goal for each social media effort. Remember… you need at least 3 external references in this case. Make citation both in-text and in a references list.
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- Fall '14
- Marketing, Generation Y, Generation X, Social Media & Marketing