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1.Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion? The primary generation that Edward Jones is targeting is the Baby Boomers. I believe this to be 2.What Social Media is used in this website: [Be specific]Edward Jones utilizes many types of social media including social networking sites (Facebook, twitter, LinkedIn, and YouTube), online reviews, and online publications (articles on marketing,
finance, stocks, etc.). While Edward Jones’ clientele is primarily Baby Boomers and older folks, they make sure to include a wide variety of social media to appeal to all generations.3.Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Make sure to include data to support your analysis. Your personal opinion should notbe the basis of this analysisBy utilizing as many social media platforms as possible to market their services, Edward Jones opens up their customer potential dramatically because they reach a larger amount of people. Furthermore, social media marketing makes it so the Edward Jones name is familiarized amongstmore people. “Brand recognition” is perhaps one of the biggest deciding factors for a customer to choose a company, especially in Edward Jones’ case where there are hundreds of competitors (Forbes).Company #2: Cooley LLPCompany URL: 1.Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion?Cooley LLP is a company aimed at Generation X because of their core values and mission. Cooley 2.What Social Media is used in this website: [Be specific]Because Cooley LLP is aimed for the Generation X worker (which is in between baby boomers and millennials), they realize that a mix of social media is a safe way to appeal to all types of Generation X workers. In order to cater towards younger Generation Xers, Cooley LLP utilizes social media websites such as Twitter, Facebook, LinkedIn, Google Plus, etc. To cater more to theolder Generation Xers, Cooley LLP also publishes online news articles, announcements, and evenhas open discussion boards on their website.