What is sustainable marketing Explain how the sustainable marketing concept

What is sustainable marketing explain how the

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1.What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept. 2.Discuss the issues relevant to marketing’s impact on society as a whole and how marketers respond to these criticisms. 3.Discuss the types of harmful impact that marketing practices can have on competition and the associated problems. 4.What is consumerism? Describe the rights of sellers and buyers. 5.Describe the five sustainable marketing principles and explain how companies benefit from adhering to them. 6.Describe the two philosophies regarding what principle should guide companies and marketing managers on issues of ethics and social responsibility.
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Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through the following:high pricesdeceptive practiceshigh-pressure sellingshoddy or unsafe products, planned obsolescencepoor service to disadvantaged consumersMany critics charge that marketing causes prices to be higher than they would be under more “sensible” systems. They point to three factors—high costs of distribution, high advertising and promotion costs, and excessive markups.Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. Deceptive practices fall into three groups: pricing, promotion, and packaging.Salespeople are sometimes accused of high-pressure selling that persuades people to buy goods they had no thought of buying. It is often said that insurance, real estate, and used cars aresold, notbought. Salespeople are trained to deliver smooth, canned talks to entice purchase. They sell hard because sales contests promise big prizes to those who sell the most.Another criticism concerns poor product quality or function. One complaint is that, too often, productsare not made well and services are not performed well. A second complaint is that many products deliver little benefit, or that they might even be harmful. A third complaint concerns product safety.
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