Is separating a stimulus object from other objects a

This preview shows page 10 - 14 out of 28 pages.

29. _____ is separating a stimulus object from other objects. A. Positio ning B. Isolation C. Formatting D. Contrastin g E. Lateralization 30. _____ refers to the manner in which the message is presented. 31. For a period of time, Energizer Batteries used mock commercials for seemingly boring, mundane products. A few seconds into the mock commercial, viewers heard the distinctive drumbeat of the Energizer Bunny before it marched across the screen. Several viewers said that when they heard the drums, they looked at and attended to the commercial because they liked the bunny. However, over time, viewers stopped paying attention to the commercial. What theory suggests that
Image of page 10

Subscribe to view the full document.

if a stimulus doesn't change, over time we adapt or habituate to it and begin to notice it less? 32. _____ represents the number of cues in the stimulus field. 33. Walker was gathering information on plasma and LCD TVs because he wanted to purchase one for his household. He bought several electronic product magazines, visited several electronics stores, searched the Internet, and paid attention to the ads in the newspaper to learn more about this product. However, he was confronted with so much information that he could not attend to all of it. In fact, he it got to the point that he would not attend to it and became frustrated. This is an example of _____. A. information overload B. information burnout C. shopping burnout D. giving up E. consumer backlash
Image of page 11
34. Which of the following is considered an individual factor affecting attention? 35. What are the major individual factors affecting attention? 36. _____ is a drive state created by consumer interests and needs. 37. _____ indicates motivation or interest in a specific product category, and it can be temporary or enduring. A. Abil ity
Image of page 12

Subscribe to view the full document.

B. Product involvement C. Cognition D. Focused attention E. Interest
Image of page 13
Image of page 14
  • Fall '12
  • Pantel
  • DIGITAL VIDEO, C. Cognitive Interpretation, b. Ron

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern