MKTG 302 Mktg Plan Assignments 1 and 2, Spring 2013 revised

4 competition discuss how competition might impact

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4. Competition. Discuss how competition might impact your pricing strategy.
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Distribution 1. Distribution tasks or functions. 2. Type(s) of channel structure(s) to be used. 3. Specific channel members selected.  4. Main factors affecting channel choice. 5. Level of distribution intensity. Promotion Advertising Creative Brief Advertising problem. Communication objective(s).  Target audience. Key consumer benefit. Message theme or “The One Thing.” Creative Idea and Message Design Type(s) of appeal you think would be most effective. Develop a creative concept and provide a “thumbnail” sketch or rough layout. Media Strategy Select one or more specific media vehicles.  Provide a rationale for each using selectivity, cost, reach, frequency, etc. Expanding the Promotional Mix Select one additional promotional tool (e.g., public relations or sales promotion) and provide a  rationale for why this tool. Develop the specific tool/strategy.
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