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15. mention the sources of quantitative data.Surveys: whether conducted online, by phone or in person. These rely on thesame questions being asked in the same way to a large number of people;Observations: which may either involve counting the number of times that aparticular phenomenon occurs, such as how often a particular word is used ininterviews, or coding observational data to translate it into numbers; andSecondary data: such as company accounts.
16. Give 4 examples of qualitative research methods.1. One-on-one interviews.2. Focus groups3. Panels 4. Test markets.17. When identifying the quantity of data required, the first questionyou need to answer before collecting data is, ‘Do I have to contacteverybody in the population of interest, or do I contact a small section?’In most research situations, you would collect the data from a sampleof the population of interest.What is meant by sampling?Sampling is a process where a small portion of the population is used to collectdata from which judgements are made about the entire population.18.What are the 4 main steps involved in designing samples?1. Define the population 2. Construct the sample frame 3. Decide on sampling method Probability sampling Simple random sampling Systematic or sequential sampling Stratified samplingCluster samplingNon-probability sampling Convenience sampling Judgement samplingQuota sampling Network, or snowball, sampling Determine sample size 19.What are the 4 main things you need to consider when deciding howto process the data gathered? 1. The type of analysis that will be required 2. The amount of data to be collected 3. The available budget
4. The time available.20. what are the requirements to design and execute market researchoperations?Without research, it is impossible to understand your users. Sure, you might havea general idea of who they are and what they need, but you have to dig deep ifyou want to win their loyalty.Analytics give you the what, but research gives the why.Bigdata,user analytics, and dashboards can tell youwhatpeople do at scale, butonly research can tell you what they’re thinking andwhythey do what they do.For example, analytics can tell you that customers leave when they reach yourpricing page, but only research can explain why.Research beats assumptions, trends, and so-called bestpractices.Have you ever watched your colleagues rally behind a terribledecision? Bad ideas are often the result of guesswork, emotionalreasoning,death by best practices, and defaulting to the Highest Paid Person’sOpinion (HiPPO). By listening to your users andfocusing on theircustomerexperience, you’re less likely to get pulled in the wrong direction.Research keeps you from planning in a vacuum.Your team might beamazing, but you and your colleagues simply can’t experience your product theway your customers do. Customers might use your product in a way thatsurprises you, and features that seem obvious to you might confuse them. Over