Themselves in voters minds using a valu e b salient

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themselves in voters' minds using:
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A. valu e. B. salient attributes. C. symbols. D. the competition. E. all of these. Red, white, and blue colors serve as symbols in this context because they call to mind the U.S. flag. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 99. (p. 175) Jim wants to position his firm against his competitors. In doing so he should: One danger in positioning against competitors is that the firm may end up confusing customers unless a clear distinction is made between the firm's products and those of competitors. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 100. (p. 175-176) A __________ is often used to illustrate the position of a firm's products or brands in consumers' minds. A. mass marketing analysis B. psychographic profile C. perceptual map D. loyalty timeline
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E. PRIZM analysis Perceptual maps show the position of a firm's products and those of competitors in the minds of consumers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 101. (p. 176) Within a perceptual map, a(n) __________ represents where a particular market segment's desired product would lie. The ideal point is the point representing the target market's "perfect" product offering. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 102. (p. 175-177) "Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. Which of the following is NOT a valid reason? A perceptual map shows the current position of a company's products, not a future position. AACSB: Analytic
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Blooms: Apply Difficulty: 3 Hard Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 103. (p. 175-176) The perceptions of __________ are being measured in a perceptual map.
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  • Fall '12
  • Chris
  • Marketing, printing company

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