Leadership Stylethat contributes most to her success as a leader is her problem solving skills. One example is her response to decline in demand for copiers and fax machines.Demand for copiers and fax machines and servicing them has been declining for years.The demand for these machines plateaued in the 1960’s but with new technologies and less paperusage, Xerox needed to do something different to stay afloat. In response to the decline indemand for their staple product of photocopy machines, Xerox dipped their toes in a relatedfield. In a New York Times article Burns says “ ‘We’re pretty good at copiers,’ she said. ‘But itwas clear that if we continued to do that only, 20, 30 years from now, we would not exist as acompany. And my goal is to make sure we exist 80 or 100 years from now.’ ” (Miller) Burns gotthe go ahead to purchase ASC, a company that helped companies with the behind-the-scenesdocument management. This strategic move saved the company from decline and since, thecompany has experienced success and growth.Communication, Collaboration, Power, Politics and Xerox DynamicsAccording to Ursula “ ‘Terminal niceness,’ is how she describes an aspect of Xerox’s culture, during her all-hands speech. ‘We are really, really, really nice.’ Maybe the ‘Xerox family,’ she says, should act a bit more like a real family.” (Bryant) In a New York Times article Ursula recollects sitting in meetings where attendees would listen to the presenter with no comments, leave the meeting and say “Man, that wasn’t true.” Ursula says “Why didn’t you speak up?” Wanting the Xerox family to act more like a real family, that is not afraid to be honestand tell each other the truth, even if they many not want to hear it. Xerox employees seem to get sucked in and there whole life becomes Xerox.
Leadership StyleThe Xerox company culture is one that is close knit, values diversity and promotes an environment that is conducive to growth opportunity.
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- Spring '11
- Anne M. Mulcahy, Ursula Burns