Provilac has positioned itself as a brand which provides organic untouched and

Provilac has positioned itself as a brand which

This preview shows page 22 - 25 out of 49 pages.

effects from the use of pesticides in conventional dairy farming. Provilac has positioned itself as a brand which provides organic, untouched and unadulterated milk packed with natural goodness that helps in strengthening bones to maintaining weight balance; from protecting teeth to improving metabolism, which people are ready to purchase. Technological Factors: These factors pertain to innovations in technology that may affect the operations of the industry and the market favorably or unfavorably. This refers to automation, research and development and the amount of technological awareness that a market possesses. Provilac’s farm is completely mechanized; right from milking to p ackaging everything is automated. They also have software to keep record and manage the subscriptions of the customers. Environment Factors: These factors include all those that influence or are determined by the surrounding environment. This aspect of the PESTLE is crucial for certain industries particularly for example tourism, farming, agriculture etc. At Provilac the delivery boys are trained to pick up the used bottles from the doorsteps back to the recycling center. Each drop counts, and hence, they make use of each and every possible measure to preserve animals and nature, in the best most lucrative way possible.
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Page 23 of 49 Product Mix Product Mix : The complete range of products present within a company is known as the product mix. Product mix line : The product line is a subset of the product mix. The product line generally refers to a type of product within an organization. Product mix depth : The depth of the product mix is the total number of products within a product line. Product mix width : The width of the product mix is equal to the number of product lines within a company. Product mix length : The total number of products against the total number of product lines forms the length of the product mix. Product mix Milk Ghee Raw Milk (half Litre, One Litre) Homogenized & pasteurized Milk (half Litre, One Litre) Chocolate Milk Product mix line: 2 Product mix depth: 5-milk Product mix width: 2 Product mix length: 5
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Page 24 of 49 SWOT Analysis Strength: Provilac gives 100% pure cow’s farm fresh milk. It is 100% untouched by human hands, unexposed to open environment, unaltered and Free from artificial growth hormones or any adulteration. Doorstep delivery within 10 hours of milking. Recycles the plastic bottles. Organically certified by Ecocert. Application available both on Play store and App store. Weakness: Less presence on the social media. Carries Less promotional activities. Much information is not mentioned on the website. Opportunities: Provilac can increase their presence on social media. Post some recipes made out of milk on social media and their website. Increase product mix.
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  • Fall '17
  • Mahvish ali

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