Elaborate on the recommended logistic optimisation method.
To optimise the logistics system, the marketer should analyse international product sales and then rank products
according to warehousing needs. Products that are most sensitive to delivery time may be classified as ‘A’
products. ‘A’ products would be stocked in all distribution centres, and safety stock levels would be kept high.
Products for which immediate delivery is not urgent may be classified as ‘B’ products. They would be stored only
at selected distribution centres around the world. Finally, ‘C’ products for which short delivery time is not
important, or for which there is little demand, would be stocked only at headquarters. Should an urgent need for