Regular maintenance on all stores equipments X Outbound Logistics Dedicated

Regular maintenance on all stores equipments x

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-Regular maintenance on all stores equipments XOutbound Logistics-Dedicated warehouse -Retail Support Center catering to warehouse operations and customers’ delivery XMarketing and Sales-Frequent discounts and promotions -Collaboration with financial institutions -Web based technology such as social media and online platforms -Efficient Point-of-Sales (POS) system XxxService- After sales service -Customer Service Hotline -Feedback forms in stores -Protocol in greeting customers xFirm Infrastructure-Internal auditing processes -Legal compliance -Customers oriented XxHuman Resource Management-Invest heavily in training and development programmes -Talent development -Diversified human capital -Remuneration package is match to industry standards XTechnology Development-Web-based shopping -Research and Development on house-brands products -SAP system in-place for stock-management -Computerised mover equipment XxProcurement-Robust procurement processes -Reliable inventory system -Stringent control to quality and cost XIt would be better to identify clearly the core competencies.
11 6.INDUSTRY ANALYSIS6.1KEY SUCCESS FACTORS (KSF) Table 5: KSF of Dairy FarmSuccess FactorsIndustry Descriptions Dairy Farm’s Descriptions Sustainability Product Diversification Variety of products Mass product leader. Themed store that caters to different categories of customers.Quality Control Safe, reliable and reputable products Fresh specialists for quality control on perishable products. Qualified pharmacists for quality control on health and beauty products. Stakeholders Value creation and strong rapport building Cultivates an on-going and learning culture Continuous engagement through open communication. Sales & Marketing Branding Mass social media appearances Affordable pricing strategies. Strategic Location Economies of scale Ability to reach out to more customers Convenience stores in mass locations. Divergence to heartlands and central districts. Financial Sustainability Maintain consistency in promising financial results. Strong financial backing from parent company. Corporate Governance Corporate Social Responsibilities Charity Gala involvement. Continuous support in government’s green initiatives
12 6.2PORTERS FIVE FORCES MODEL .6.2.1IMPLICATIONS Moving forward, unlikely there will be big conglomerate competing in the retail industry. Dairy Farm will still stay as the top retailer in the industry Being one of the market leaders, holding economies of scale, Dairy farm has the bargaining power over the suppliers There is large number of competitors which posted as threats to Dairy Farm. They may face the possibility of phased-out if failure to understand and forecast future consumers’ behaviours and market trends With superior value added services, products and convenience of store locations offered by Dairy Farm, consumers are less likely to purchase from competitors Consumers have high tendency to switch to other substitutes, given the wide availability of

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