diseases that in the West had been cured through antibiotics. The efficacy of TCM in comparison to Western medicine must be presented in a dyadic fashion to stress to the Japanese how TCM should be the preferred recourse for treating various diseases and illnesses. Even though Japan continues to lead the world in the export of traditional medicine, the market for TCM has increasingly spread to and been embraced by Western countries, including the U.S. in which acupuncture has legal status in almost all of the fifty states. This statistic of rapidly increasing demand for the products suggests that the American public recognizes the medicinal and therapeutic advantages of TCM. TCM marketing itself has been perceived as its own business because a litany of companies sought to proffer marketing solutions for both TCM companies and TCM practitioners ( Ping-chung ). Marketers must underscore how cost-effective TCM is in comparison to Western medicine, so the Chinese need to impart to Japanese consumers the notion that Chinese methodologies for medicine utilized to
Surname 3 diagnose patients in addition to the use of acupuncture and herbs for other ailments and pain relief come at a much lower cost than other alternative means.
Surname 4 Works cited Ping-chung, Leung, ed. Comprehensive Guide To Chinese Medicine, A . World Scientific, 2015. Yang, Bo, et al. "Nephrotoxicity and Chinese herbal medicine." Clinical Journal of the American Society of Nephrology 13.10 (2018): 1605-1611.
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- Spring '11
- John Ng'ethe
- People's Republic of China, Chinese herbology