Total of 12400 more people the only bad thing is the

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total of 12,400 more people. The only bad thing is the exposure rating is a little lower, but that really is not a problem since they are maximizing ads and ultimately monetary return due to reaching more people.
Managerial Report 1. 15 TV ads ($150,000) 33 Radio ads ($99,000) 30 Newspaper ads ($30000) 78 Total ads ($279,000) Total exposure rating 2,160 Total new customers reached: 127,100 (constraint of surplus 5) 2. The dual price shows that the total amount of exposure goes up by .006 points for every additional dollar in the budget. The RHS range shows the dual price maximum is 294,000 but its only 279,000 (difference of 15k). The dual price could increase 10,000 and 60 points. That means that the total exposure percentage could be 3.6% but is only 2.8%. 3. The range for the exposure rating is 90 for the 10 initial TV ads, meaning until the rating is at or above 55 it will be optimal. Making it insensitive to the HJ teams exposure ratings. All the other cases are pretty much the same too. Therefore, we can confidently say that there should be no concern about the appropriate exposure ratings. Instead the focus should be on the amount of surplus as if the number reaches 5.5 (from 5) it would alter the optimal solution. 4. 14 Tv ads ($140,000) 28 Radio Ads ($83,000) 55 Newspaper Ads ($55,000) 97 Total Ads ($279,000) Total exposure rating 2,130 Total new customers reached: 139,600 5. Problem 4 maximizes the number of new customers reached. Total ads went up by 19 ads which could lead to an additional profit of 12,500. This maximizes total exposure which means people are either being introduced or enticed to visit again. The best part is the exposure barley decreases despite the larger income that Flamingo Grill will get.
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