car brands in Australia from 2004 to the present . Are there any trends? From this information, what can you infer about the performance of these brands in the Australian market? (Hint: when you search for these terms on google trends, make sure that you restrict the location to “Australia”). Figure 1.1. Interest over time of Toyota Figure 1.2. Interest over time of Honda Figure 1.3. Interest over time of Volkswagen
The figures above show that Toyota remains level from 75 to 100, which got the highest interest in Australia from 2004 until now. Honda as the most favourite brand for Australian in 2004 has continuously dropped from 100 to only around 50. Volkswagen raked at second now has fluctuate since 2004 dramatically, while it has increased from below 50 to around 75.In the Australia market, Japanese brands used to be very popular and still has very powerful attraction nowadays. However, German brands are also competitive and increasing their market share. 4.What is syndicated research? Give two examples of syndicated data from the lecture
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- Marketing, McDonald, secondary data