100%(3)3 out of 3 people found this document helpful
This preview shows page 9 - 12 out of 18 pages.
net profits as a result of the transition to emerging entrants in the client base. The tools at your disposal would help to market your goods. This may be a serious challenge to the configurations of MacVille.SpecificationsYou must provide:●a completed set of analyses (PEST and SWOT)●a review of existing and potential competitors and allies●a review of potential allies and a statement of their alignment with organisational values (as described in Assessment Task 1) and tender requirements●summary notes from the meeting with your supervisor.Your assessor will be looking for:●evidence that you have analysed and identified the needs of the casestudy, and reflected these in the reviews and summary notes you have developed.Adjustment for distance-based learners●No variation of the task is required.MICHELLE MARIE REICKA MENDOZAQFC1809383
Assessment Task 2BSBMGT616 Develop and implement strategic plans●A follow-up interview may be required (at the discretion of the assessor).●Documentation can be submitted electronically or posted in the mail.●Meeting with supervisor (assessor) may be conducted and observed live or via an appropriate teleconferencing tool.MICHELLE MARIE REICKA MENDOZAQFC1809383
Assessment Task 2BSBMGT616 Develop and implement strategic plansCase studyHaving completed MacVille’s review of the vision, mission and values, you should then consider the environmental factors that could impact on MacVille’s goals and objectives. To help you with this assessment, you are provided with an industry consultant’s report that contains a recent and comprehensive review of the industry and general operating environment.Industry consultant’s reportYou have noted the following points from the report.●New commercial espresso machines are being developed that use 30% less energy to run, with an innovative and more efficient heat exchanger.●Planned changes in trade, where all tariffs on imported goods, including espresso coffee machines, will be removed in line with the government’s free trade policy.●The development of the home consumer market for consumer espresso machines is experiencing high growth.●There is a lifestyle trend towards eating out more frequently as the population ages and becomes more affluent.●A steady population growth rate is predicted for Australia, from 22 million in 2010 to 36 million in 2050.●The prediction of a strengthening Australian dollar against all our major trading partners over the next few years is a concern.●Higher-than-expected growth in the economy is predicted, as a result of a resources boom.●A carbon tax has a strong possibility of being introduced on all energy-intensive products used in a commercial enterprise.Senior manager’s meetingAt a meeting with the CEO and other senior managers, the following pointswere noted in regard to the operations of MacVille. In response to your question about how effectively MacVille adds value to its products and services, the following responses were agreed by all.