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Thesis Final Report (long)

Moreover some people highlighted that they like to

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and there are many stalls, it isn’t possible to look around in one hour. Moreover, some people highlighted that they like to browse through the bazaar and since there are no predefined sections of the bazaar, it takes very long to find the shop you are looking for. The main reason of people choosing to shop at Sunday bazaar was that they could bargain over prices. According to them, the main attraction of such a bazaar is that the prices are not fixed. Other attractions include immense variety, availability of used branded clothing at very affordable rates and unique items that are seldom found elsewhere. Many respondents quoted Sunday bazaar to have ‘everything under one roof’ from grocery items to home furnishings, scrap items, and so on. A minority also claimed that the bazaar’s atmosphere is very conducive for shopping. More than four-fifth of the respondents agreed that they bargain at the bazaar, all of whom belonged to different demographics. People belonging to all socio economic classes bargain at Sunday Bazaar whether they belong to SEC A, B, C, D or E. Those who are married bargain as well as those who are single, and above all, both men and women bargain at the bazaars but their level of bargaining varies from individual to individual. It was also determined from the in-depth interviews that all age groups tend to 17
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bargain. This provided the researchers with the knowledge that haggling at the bazaar was not limited to a particular demographic criterion. Through the interviews conducted of the visitors of Sunday bazaar, it was found that women tend to bargain more often than men. The female respondents claimed they were better off at bargaining reason being that majority of the retailers were men, and would give them a good deal if they would talk in a polite tone and would insist on lowering the price of an item. One of our female respondents said ‘I have to be polite while bargaining because if you become rude, no one will entertain you’ (Respondent 3, Interview, February 3, 2011). A male respondent also affirmed that politeness was necessary by saying ‘I bargain in a very sweet way, I address the retailer as Khan’ (Respondent 15, Interview, February 6, 2011). Figure 4-4 Bargaining: Men Vs. Women It was also said by some respondents that men would not waste much time on a bargaining attempt. The women, in turn, were seen to spend more time during a haggling attempt. Few respondents claimed that if customers could speak the native language of the retailers, they stood a better chance of getting a good deal. Since majority of the retailers hail from Khyber Pakhtoonkhwa, one who could speak Pashto stood better off than the rest, according to them. 18
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Many of the respondents belonging to SEC A and SEC B were indifferent regarding items that were used or new, especially in items like clothing and shoes. Overall, only one-third of all the respondents claimed they would buy only new items. This was because according to them, the second-hand items available in this market were in good condition and of fine quality.
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