According to the iso the analysis must be done from

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has a set of processes that govern a LCA. According to the ISO, the analysis must be done from cradle to grave and the resources, processes and calculations per- formed in the analysis must go through a peer-review process conducted by third parties (Palmer 2012 ). 1.3 Assessment and Promotion of Green Products To promote a market for greener products and to strengthen the product-focused green policies, many instruments can be used. The policy of differentiated taxation such as reduced value-added tax for eco-labelled products,extends producer responsibility to new areas and the use of governmental laws provides new guide- lines forenvironmental protection. These measures could capture the attention of the consumer, who is more likely to use greener products once the price is lowered. When the consumer demand for green products increases, markets are likely to provide them. However, the consumer needs information about the products in order to choose from the wide variety of products available in the market. This requires a The Sustainable Apparel Coalition and the Higg Index 25
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wider labelling policy and relevant, credible information about the product. Envi- ronmental impacts cannot be addressed once the product is introduced into the market and attention should be focused on environmentally friendly product design. Improvements in product design can be made by improving the fl ow of lifecycle information and eco-design guidelines, integrating environmental considerations into the manufacturing processes and involving relevant stakeholders to review the approach. Education on the need for greener and eco-friendly products and the use of case studies and examples would help to strengthen the design and manufacture of green products. LCA is a very useful tool for the evaluation of products in the areas of materials, energy, transportation and end of life. Another measure adopted by the German government was the formation of a national environment help desk, which serves as a platform for obtaining a good fl ow of information between the environmental experts and stakeholders. This database will be used for the standardization processes. It has been reported that 80 % of the standardization is European and international standardization. There is a need for a high degree of expertise, which can be found in industry and academia from all parts of the globe, as environmental issues differ from country to country. In Germany, the national environment help desk consists of the secretariat and a steering board. The standardization activities with regard to the environment are communicated regularly to the stakeholders by means of newsletters. Experts from nongovernmental organizations (NGOs) and universities are invited to take part in the standardization process and to report back to the help desk. The European Environmental Citizens Organization for Standardization was founded jointly by the WWF European Policy Of fi ce, Friends of the Earth Europe, Birdlife Interna- tional and French and Danish NGOs. The European Environmental Citizens
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