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3.3) Target market profileQuestions to ask whendeveloping customer profile:Target market details:Whois the target market? Age between 13-18All nationalitiesstudentsWhatbenefits does the targetmarket seek? Wheredoes the target marketbuy the product? Whendoes the target market buy the product?Howdo we reach target market (preferred marketing channel)?
4)Differentiation and positioning strategyCompetitors NamesCompetitors' Competitive AdvantageCompetitor 1: OakleyLarger product rangeCompetitor 2: PradaLimited productsCompetitor 3: Maui JimLarger product range4.1)Proposed Differentiation basesBases ofdifferentiationCan yourcompany usethis?Why and how?ProductYRay ban can make better quality glassesServiceYRay ban can have a longer warranty ChannelsYRay ban can start advertising a lot more on billboards and inphysical locationsPeopleNIn store interactions depend on the retailer and Ray Ban cantcontrol all interactionsImageYStay a respectable and reasonable brand buy lowering prices forsome products4.2) proposed value propositionProposed value proposition for Ray Ban is More for the same.Why? Please provide your justification here: Ray-ban prices are middle to high price range however the quality for the glasses is second to none. That is why I believe the brand is more for the same.4.3) Positioning statement
Reference list, allied market research, august 2016, by Priyanka Bisht, Luxotticagroup,