Target market profile Questions to ask when developing customer profile Target

Target market profile questions to ask when

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3.3) Target market profileQuestions to ask whendeveloping customer profile:Target market details:Whois the target market? Age between 13-18All nationalitiesstudentsWhatbenefits does the targetmarket seek? Wheredoes the target marketbuy the product? Whendoes the target market buy the product? Howdo we reach target market (preferred marketing channel)?
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4) Differentiation and positioning strategy Competitors Names Competitors' Competitive Advantage Competitor 1: Oakley Larger product range Competitor 2: Prada Limited products Competitor 3: Maui Jim Larger product range 4.1) Proposed Differentiation bases Bases of differentiation Can your company use this? Why and how? Product Y Ray ban can make better quality glasses Service Y Ray ban can have a longer warranty Channels Y Ray ban can start advertising a lot more on billboards and in physical locations People N In store interactions depend on the retailer and Ray Ban cant control all interactions Image Y Stay a respectable and reasonable brand buy lowering prices for some products 4.2) proposed value proposition Proposed value proposition for Ray Ban is More for the same. Why? Please provide your justification here: Ray-ban prices are middle to high price range however the quality for the glasses is second to none. That is why I believe the brand is more for the same. 4.3) Positioning statement
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Reference list , allied market research, august 2016, by Priyanka Bisht , Luxottica group ,
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