The packets are the size of a ketchup packet the powder is inexpensive and the

The packets are the size of a ketchup packet the

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Drinking Water Program that supplies the powder to those in developing countries. The packets are the size of a ketchup packet, the powder is inexpensive, and the packets were sold at 3.5 cents each. They partnered with more than a hundred governments and humanitarian groups to distribute the packets. They have distributed enough packets to clean 6 billion L of water and save 32,000 lives. Since it was such a success, they began to sell it in developed countries to those who enjoyed the outdoors and needed to purify the water they collected from streams and lakes. They named it PUR and sold it for $2.50 each. The profit they make in developed countries goes toward the nonprofit organization in developing countries. Questions: 1.Why is it important for a water-purifying system to contain both chlorine and a flocculant? 2. How might a company benefit when it produces a product that purifies water at no profit? A company may benefit from producing a product that purifies water at no profit by getting positive publicity. This would cause more people to want to buy the products they do sell because the company is helping those in need. When companies are doing
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humanitarian acts, the public reacts sympathetically and wishes the company to thrive so it can do more humanitarian work.
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  • Spring '17
  • Donald Charlick

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