1. What actions should Maryanne take? 2. How severe should her action be? 3. What action would you take? 4. How public should Maryanne be with her eventual decision? 5. Which ethical theory seems to fit the situation best?
exertion outdoors--especially the young, the elderly, and those with respiratory problems such as asthma. Because of these concerns, Robert decides to do a study testing consumer attitudes about two new dispensers--an aerosol and a pump--and compare consumer reactions to their attitudes towards the original liquid. He hopes that the pump, which does not use hydrocarbons, is as acceptable as the aerosol. To his disappointment, consumers rate the pump equally with the liquid form but are very enthusiastic about the aerosol. Robert is faced with the difficult task of deciding whether to offer the environmentally damaging aerosol version of Ab-Stain, which is certain to reverse declining sales, or remain with the liquid. He knows he cannot appeal to consumers’ concern for the environment or health. If his target market were really concerned, they would not be switching to aerosol products offered by competitors.What Are the Ethical Issues? 1. Are consumer short-terns wants and needs more important than long-term damage to the atmosphere and to consumers themselves? 2. Should a company follow competition, even though competition is marketing a product which is environmentally unsound and harmful to people’s health?
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- Fall '08
- Local government in India, Indian Administrative Service