46 Preston LE and O Bannon DP 1997 The Corporate Social Financial Performance

46 preston le and o bannon dp 1997 the corporate

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[46] Preston, L.E and O’ Bannon, D.P. (1997): “The Corporate Social Financial Performance Relationship. A Typology and Analysis. Business and Society, 36 (4): 419-429. [47] Rust , R; Lemon ,K; and Zeithaml, V.A .(2004). Return on Marketing: Using Customer Equity to Focus Marketing Strategy. Journal of Marketing ,68(January), 109-124. [48] Sen, S. and Bhattacharya, C.B. (2001). Does doing good always lead to doing Better? Consumer Reactions to Corporate Social Responsibility. Journal of Marketing Research, 38 (may), 225-44. [49] Schreck, P. (2011). Reviewing the Business Case for Corporate Social Responsibility: New Evidence and Analysis. Journal of Business Ethics, 103, 167-188. [50] Soloman, R. and Hansen, K. (1995). It’s Good Business. New York: Athenaeum.
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340 Musa Inuwa Fodio et al. : Corporate Social Responsibility and Firm Value in Quoted Nigerian Financial Services [51] Tsoutsoura, M. (2004). Corporate Social Responsibility and Financial Performance. Applied Financial Project Haas School of Business, University of California, Berkley. [52] Ullman, A.H. (1985). Data in Search of a Theory: A Critical Examination of the Relationship among Social Performance, Social Disclosure, and Economic Performance of US Firms. Academy of Management Review, 10(3), 540-557. [53] Waddock, S. and S. Graves, (1997). The Corporate Social Performance - Financial Performance link”. Strategic Manag ement Journal, 13, 234-53. [54] Wheeler D; Fabig, H. and Boele, R. (2002). Paradoxes and Dilemmas for Stakeholders of Responsive Firms in Extractive Sector: Lessons from the Case of Shell and Ogoni. Journal of Business Ethics, 39: 297-318. [55] Whetten, D. A., Rands, G. and Godfrey, P. (2001). What are the Responsibilities of Business to Society? In A. Pettigrew (Ed.), Handbook of Strategy and Management (pp. 378-408). London: Sage. [56] Xueming I. and Bhattacharya C.B. (2006). Corporate Social Responsibility, Customer Satisfaction and Market value. Journal of Marketing, Vol. 70, 1-18.
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