Monitor and review marketing performance In this step you will recommend and

Monitor and review marketing performance in this step

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4.Monitor and review marketing performanceIn this step, you will recommend and outline the following review activities your team would take to monitor and review marketing performance. Your trainer will provide you with feedback data. Use the feedback to complete the final section of your report.In the third section of your report, undertake the following:1.Monitor and document progress against performance targets. (3.1, RK4, RS3)2.Identify and record any (potential) performance gaps and recommend corrective actions /solutions that could be implemented. (3.1, RK4, RS3) 3.Identify and record any over-performance against established targets. List any trends the over-performance might indicate. Recommend new marketing targets. (3.2, RK4, RS3) 4. Create and Action Plan to gather customer reaction to all aspects of the marketing mix to improve targeting and outcomes (3.4, RK4, RS3) 5. Record feedback from all team members on ways to improve marketing activities and performance. (3.3, RK4, RS3) 6. Research your customers further and from this research identify and record opportunities for improving marketing activities, changing marketing activities and/or the timing of marketing activities. (3.5, RK1, 4, RS3) 7. From your research, analyse and identify any potential new business opportunities. (3.6, RK4, RS3) In your report, include: Summarise the monitoring of marketing activities performance Identify performance gaps and recommend solutions Identify over-performance and list potential trends. Recommend new marketing targets Action Plan to gather customer reaction to marketing activities List team recommendations for improving marketing activities and performance Identify new opportunities to improve or change marketing activities and/or timing of marketing activities Identify new business opportunities PLEASE PASTE YOUR ASSESSMENT TASK 2 (Report) BELOW THIS LINE ILSC Business College BSBMKG416 Assessment V1.0615 Page 8 of 8
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