Question 9Points: 10 out of 10You are annoyed by receiving identical marketing messages from an online shopping site you have used. If the company wishes to maintain a good relationship with you,
which of the following CRM components needs to be addressed to improve customer satisfaction? Mining social media inputs Customers expect more Privacy Cleaning up the data Question 10Points: 10 out of 10If Company B reaches out with ads sent to customers of Company A, the CRM tool used here is .Question 11Points: 0 out of 10Which of the following would be an example of a loss of record confidentialityin a database? Question 12 Part 1 : 10 out of 10 Part 2 : 10 out of 10 Part 3 : 10 out of 10 Part 4 : 10 out of 10 Points: 40 out of 40
Are the following examples of increasing brand awareness through groups or fans? Question 13Points: 10 out of 10True or false? Not all of the top database breaches in 2013 involved U.S. companies. Question 14Points: 10 out of 10True or false? Because you have made it a practice to never access the internet while your personal database is open, you can rest assured that your database would likely not be vulnerable to any compromises. True False Question 15 Points: 10 out of 10
What is one advantage of using a relational database over a spreadsheet or flat file to store data? Question 16Points: 10 out of 10True or false? It is just too challenging to have different passwords for every device you use and every online site that requires an ID and password. It would be OK to usea very strong base word or phrase and change the same 2 or 3 characters in that word/phrase for each site.
You've reached the end of your free preview.
Want to read all 23 pages?
- Summer '15
- user access agreement